Gary Allison's Leadership Blog

Cloud Computing and Tech News07 Dec 2010 11:17 am

Marc Benioff speaking now – 14,000 in attendance at the keynote, 30K registered for conference.  Emphasizing platform and database in the cloud.  Waiting to see where he is going with this, what new announcements he has in his pocket…

Salesforce serves “100,000 customers, running of 1,500 Dell PCs” Marc says. That’s a gross over simplification.  His point is that cloud computing is green because of more efficient use of resources 90% more efficient than traditional hosting.

Talking about salesforce foundation now – asked all non-profits attending to stand up and be recognized – applause.

Broad change in internet usage.  Social networking users surpassed email users last year.  Significant growth in usage via smartphones. Cloud 2 is the shift from easy fast and low cost (Cloud 1) to social and mobile (Cloud 2). Interesting that Marc positions Amazon, Google, and eBay as Cloud 1.

If half a billion people are on facebook, why aren’t we building software that looks like facebook?  Why isn’t enterprise software like facebook?  Focus on 6 clouds: chatter, jigsaw data could, force.com, database.com, along with sales cloud2, service cloud 2.

Major changes in salesforce.com will be annouced tomorow, and appforce to build apps, and site force for sites.

Demoing jigsaw – clean and update your contacts from jigsaw database, can also search for contacts at a opportunity.

CEO of Symantec on stage now. Arguing chatter is more efficient than email, claiming productivity going up. I privately wonder how this can be measured.  Is it just more information overload and more surface level communication without depth? I do get that it is useful to communicate very brief bits of info quickly.

“How do I get my whole company on chatter?” New product announcement – ChatterFree.  Whole company can be on chatter.  Great strategy – obviously trying to be the facebook of business. Admins have to enable it in the organization. Employees can be provisioned automatically or can be invited to join.  Includes chatter on mobile device.  Also, Chatter.com coming by end of year – free for everyone, generally available public site.

Demo of service cloud 2 – screen pop integrated with telephone system, integrated with knowledge base and a call script. Also demoed the availability of the KB via google search. Agent to web visitor chat is included in service cloud 2.  Demoed twitter integration showing how service cloud can monitor tweets and create cases, including photos and location information, and send answer via tweet.

force.com huge announcements coming tomorrow – vision of leading platform for cloud 2.0 applications – faster cloud 2 apps, including java. 185K force.com apps today.  Big emphasis on Open – make it open.

Database.com announcement: claim to have the most scalable cloud database – 25B db xactions through Q311, 200B DB records, 12B custom tables, response times falling to around 275ms.  When they released chatter,  they extended the DB model to include social data model (follow any entity) and recently published a mobile / REST APIs.

Announcing today database.com – “first enterprise database for cloud 2” open to any language / platform.  Full relational db, full text search index, user mgmt, row level security, triggers and stored procs, authentication, APIs.  Elastic, auto-upgrade, auto-backup, auto-disaster recovery. Trusted and secure, SAS 70 Type II certified.

Database.com demo: view of db instances after login. Create an db, graphical schema editor in nice UI, showing console running a select to show the db is online.  Showing VMForce java code connecting to db.com. demoing facebook app querying jobs database and uploading a resume to a open position. facebook app is a php app running on EC2. Demoing android app now pulling job data from db.com. Finally, showing recruiting app running on ipad.  Sharing and security of db.com restricts visibility of job applications to relevant departments. Showing collaboration in interview process attached to job application using chatter like social sharing.

Database.com will be available next year. first 100K records are free. $10/month per 100K records. Benioff promises even more announcements tomorrow. Will I Am and Stevie Wonder tonight.  Gnereal Powell tomorrow?  Wow.

Trackback this Post | Feed on comments to this Post

Leave a Reply