Last night, I read a passage in the Steve Jobs Bio recounting a conversation between Steve and Mike Markkula as Steve was contemplating his return to Apple. The passage was about reinventing a company, and struck me as very poignant as I had just spoken to my team a few weeks ago at our 2012 kickoff about reinvention. The passage
They spent the rest of the time talking about where Apple should focus in the future. Jobs’s ambition was to build a company that would endure, and he asked Markkula what the formula for that would be. Markkula replied that lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. “Apple has been sidelined by Microsoft in the PC business,” Markkula said. “you’ve got to reinvent the company to do some other thing, like other consumer products or devices. You’ve got to be like a butterfly and have a metamorphosis.” Jobs didn’t say much, but he agreed.
How prophetic. Also evident in the book is that not only did Apple have to reinvent itself, Jobs had to reinvent himself to a degree in order to become an effective CEO.
Reinvention is the key to all success and the path forward. For teams and companies to grow, they must recognize that the things that worked in the past which made them successful, will have to change, be reinvented, to continue that growth. Since growth = success in our measurement system, then change requires reinvention. Approaches, processes, technologies, teams, communication – it all must be reinvented all the time.
Five years ago, I wrote a blog about leading through change. Rereading this now, I feel it is still on target. At the time I was thinking about change that is sourced from the outside. Reinvention is sourced internally. The same strategies apply.
This is unquestionably one of my favorite times of the year – surrounded by family and tradition, all the memories of Thanksgivings past flood back over me. I am so Thankful for my amazing family, that I have been able to celebrate another year full of joy and challenges, seeing my daughters grow up and change so much, and still being able to share these things with my Mom and Dad. I’m Thankful for my good friends of various and assorted funny nicknames and for them helping me smile when I am overly stressed. I’m very Thankful for my amazing and supportive wife who gets the pleasure of seeing all that stress as well, handling it with grace. Finally, I am so very Thankful for the talented, brilliant, and dedicated people I have the privilege of working with every day. To every engineer, support tech, IT engineer, sales person, account manager, web developer, product manager, marketing professional, trainer, and fellow exec, you really are changing the world and making it a better place. Thank you for letting me be a part of it.


Veteran’s Day was this week and I received an email from my Dad, the Colonel, that I wanted to share with everyone. No, it has nothing to do with technology, but it has everything to do with being an American, and being grateful. Things that I believe are in short supply these days.
We just returned from Smith Point Texas where we witnessed feats of ordinary heroism that warrant recording here. Lets start with Fred, president of the volunteer fire department, and his wife Jennifer, who the next day after the storm return to Ike’s bullseye to assess the damage, and took pictures of everyone’s home and posted it on the web so that all the neighborhood could see the condition of their home. And Fred, heeding the calls of a desperate voice far off in a quagmire of mud dredge up from the bay and deposited all over Smith’s Point by Ike, found and rescued a man who floated on a tank 11 miles from Port Bolivar. Fred and Jennifer are a force at the Fire station every day, handing out meals to those returning to dig out. Did I mention, Fred and Jennifer’s home is a total loss?